The course will review alternative modes and methods of data collection used in surveys. It concentrates on the impact modes of data collection have on the quality of survey data, including measurement error properties, levels of nonresponse, and coverage error. Methods of data collection will focus on advances in computer assisted methodology and comparisons among various methods (e.g. telephone versus face to face, paper versus web versus computer-assisted interviews, interviewer administered versus self-administered). The statistical and social science literature on interviewer effects will also be examined, including literature related to the training and evaluation of interviewers. With respect to nonresponse, we will review the literature on the reduction of nonresponse and the impact of nonresponse on estimation.
Upon completion of the course, students should be able to:
Students should have successfully completed Surv400 Fundamentals in Survey and Data Science or demonstrate equivalent knowledge gained through work experience, short courses, or other educational outlets.